First Sustainable fashion shop in Berlin When Monika and Judith opened their shop in 2009, it was precisely because it was very difficult to find some ethical and sophisticated fashion for women in Berlin . The city has a strong ecological identity under numerous aspects, but fashion was not on the menu. Because the revelation came late, because for a long time, ethical fashion labels were extremely rare, because also there were very expensive, therefore, shops owners could not get enough money out of it. It's still hard by the way, because people tends to buy fast and cheap fashion instead of investing in long life garments, but it's getting better, since a wider range of customers are willing to make different choices. This is at least, what's Monika can tell after 6 years running her shop Wertvoll, with her partner Judith. She noticed there's 2 different types of customers at Wertvoll: as a Kiez Laden, they get a lot of people from the neighbourhood, this calm and lovely part of south Prenzlauer Berg. Another category is what we can call the Eco-customers, those who are looking for some sustainable brands, and know they can find what they're looking for at Wertvoll. Big Range of Ethical Labels at Wertvoll Even if the men section is truly packed, you'll find more women garments, because Monika and Judith are just used to have an eye for women stuffs. Those eyes define a feminine style, classy but yet easy to wear, with an interesting range of brands. The very popular Armedangels, People Tree or Format or the french brands Les Racines du ciel . Some others labels are for a higher budgets, such as the wonderful knitted garments by Aiayu , or the german designer Annette Rufeger . You'll find also Linda May Phung, a french label ethically produced in Vietnam, the feminine brand Jan n June or the excellent jeans by german label Good Society . Very interesting because very rare, some sexy AND ethical lingerie is available at Wertwoll, with the french brand Do You Green . On the men side, you'll have danish brand Knowledge Cotton Apparel or Nudie Jeans for ethical jeans. Also for bags, the brand from Netherland O My Bag . And for a perfect ethical shopping, you can also buy shoes and jewels. Wertvoll definitely worth a visit if you're looking for green shopping.